Ariat sits at the intersection of Western tradition, equestrian sport and modern performance. Since its founding in 1993, the company has developed footwear and apparel for people who spend their time riding, working outdoors and embracing Western life. Its product philosophy combines familiar cowboy-boot styling with technical construction intended for active use. (ariat.com)
Western boots remain a defining part of the Ariat collection. Shoppers can find classic cowboy boots, ropers, square-toe styles, work Western boots and riding-oriented footwear across men's, women's and children's collections. Different soles, shaft heights, toe shapes and materials allow the boots to serve very different purposes, from ranch work to everyday Western dressing.Â
Ariat's apparel brings the same combination of tradition and function to the rest of the wardrobe. Western shirts, denim, jackets, vests, graphic tees, polos and cold-weather layers provide options for ranch life, rodeo events, country-inspired outfits and casual everyday wear. Women's collections also include dresses, skirts and riding-specific apparel.Â
Equestrian performance remains an important part of the brand. Ariat develops riding boots, breeches, competition shirts, jackets and accessories for disciplines including English and Western riding. The brand's riding footwear and clothing are designed with movement, fit and durability in mind. (ariat.com)
Then there is Ariat Work, which takes the company's performance approach into construction, agriculture, ranching and other demanding environments. Work footwear and clothing include purpose-built features such as safety toes, waterproof designs, durable outsoles and job-specific construction on selected products.Â
Whether the setting is a stable, ranch, job site, rodeo arena or city street, Ariat's collections are built around a recognizable Western foundation with modern performance details.